Google Ads Management Retainer

The Google Ads Management Retainer provides ongoing, data-driven ad campaigns designed to drive high-intent traffic and qualified leads for home-services businesses. This monthly service includes

Campaign Strategy & Setup

Creation and optimization of search campaigns targeting core service keywords (e.g., “HVAC repair,” “Emergency plumbing,” “Electrical contractors near me”).

Development of ad groups organized by service and location to maximize Quality Score and relevance.

Implementation of advanced audience targeting, including in-market segments and custom intent audiences.

Landing Page Consultation

Review of up to two existing service or location pages to ensure alignment between ad copy and landing-page messaging.

Recommendations for call-to-action placement, trust badge inclusion, and streamlined contact forms to improve conversion rates.

Ongoing Bid Management & Budget Pacing

Weekly bid adjustments to maintain target Cost-Per-Lead (CPL) and maximize budget efficiency.

Real-time budget pacing to ensure spend is optimized throughout peak and off-peak service seasons.

Daily monitoring of search query reports to add negative keywords and reduce wasted spend.

Ad Creative Testing & Optimization

A/B testing of multiple ad headlines and descriptions each month to identify the highest-performing combinations.

Implementation of responsive search ads and call-only ads, with regular performance reviews.

Quarterly review of ad extensions (sitelinks, callouts, structured snippets) to enhance ad real estate and improve click-through rates.

Monthly Reporting & Strategic Recommendations

Delivery of a detailed monthly report that includes:

Impressions, clicks, click-through rate (CTR), Cost-Per-Click (CPC), Cost-Per-Lead (CPL), and conversion volume.

Analysis of top-performing keywords and ad groups.

Insights into ad spend allocation by service type and location.

Monthly Fee: $2,078