Local SEO Optimization Package

This Local SEO Optimization Package implements key recommendations identified in the initial Marketing Audit to improve visibility in Google Search and Maps. It includes:

1. Google Business Profile Overhaul

Business Name, Categories, Service Areas, and Hours are updated to align with best practices for local searches.

Geo-tagged photos are added, keyword-optimized posts are scheduled, and the Q&A section is configured to capture “near me” queries.

2. On-Page Website Adjustments

Up to five high-impact pages (homepage, services page, and up to two location pages) receive optimized meta titles and descriptions.

Headings (H1/H2) are restructured around targeted, city-specific keywords

NAP (Name, Address, Phone) information is standardized across all pages for consistent local indexing.

3. Citation Cleanup & Local Listings Management

Up to ten major directory listings (Yelp, Angie’s List, HomeAdvisor, etc.) are audited and corrected for consistent NAP.

Duplicate listings are identified and removed to eliminate confusion in Google’s local index.

4. Conversion-Focus Enhancements

A click-to-call button is added for mobile visitors.

A persistent “Request a Quote” banner is placed in the site’s header or footer.

Trust badges (e.g., BBB accreditation, Google Guarantee) are inserted on key pages to increase visitor confidence.

5. 30-Day Progress Check

Four weeks after completion, a 30-minute review call is scheduled to analyze improvements in local ranking, map-pack impressions, and any increases in calls or inquiries attributable to the changes.

Who It’s For
Ideal for home-services businesses (HVAC, plumbing, electrical, landscaping, etc.) that already have a basic local presence but are not ranking on page one for core keywords (for example, “Plumber in Conroe” or “HVAC Repair Kingwood”). This package is designed to generate consistent leads from Google Search and Maps—especially in the most valuable service areas.